allen co

photoshop comps, photo editing

Founded in 1970, Allen Co is a leading manufacturer of hunting, shooting, tactical, archery, fishing, and outdoor products. They assemble most of their products right Colorado, from gun cases to game bags and beyond. 

MY ROLE: Allen Co was faced with a dilemma: they were launching new inventory that did not yet physically exist. Some products needed to be completely fabricated, some needed their patterns or colors changed while maintaining realism. I was responsible for comping and editing about 100 SKUs, and my best are listed below. In the left column I’ve included the finished image and in the right column is a slideshow gallery that demonstrates how I arrived at the final product.

Finished Image

Jeffers_AllenCo_Mask
Jeffers_AllenCo_FacePaint
Jeffers_AllenCo_Knives
Jeffers_AllenCo_Rifle
Jeffers_AllenCo_Stand
Jeffers_AllenCo_Tarp
Jeffers_AllenCo_RifleCase
Jeffers_AllenCo_Ammo
Jeffers_AllenCo_Tape
Jeffers_AllenCo_CardCase

Original and Process Images


Finished Image

 Original and Process Images

Original and Process Images


Extractions and ghosting

These canvas covers were extracted, edited to remove wrinkles and imperfections, then “ghosted” onto their product using the warp tool. Each products was also extracted and edited.

Jeffers_AllenCo_GhostCover1
Jeffers_AllenCo_GhostCover4
Jeffers_AllenCo_GhostCover2
Jeffers_AllenCo_GhostCover5
Jeffers_AllenCo_GhostCover3
Jeffers_AllenCo_GhostCover6

general edits